Here are 3 potential negative keywords to add to your account. For example, let’s say you own a company that sells fruit and vegetable seeds. This blog post lists out the top 200 words to avoid.Ĭhecking out the paid and organic results when you look up your product, your brand name, and your competitor names can open your eyes to possible negatives.
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This might include some common negative keywords like visitors looking for free products or services or others looking for funny memes.Īdditionally, there are some common words that the majority of companies can use to create negative lists to weed out traffic of general information seekers, job seekers, and bargain hunters. Maybe your customer support team can tell you common questions they hear, which they wish they didn’t have to answer. On The Hunt For Negative Keywords Brainstorm With Your TeamĪ majority of your negative keywords can come from spending some time talking to your team about what erroneous words are linking to your product name or services. Let’s save our money for the auctions that matter the most to us. We also have negative keywords for pet pregnancy and obstetrician degrees and careers, which are not relevant to the hospital.
In an example for the maternity ward of a hospital, we added the names of celebrities that were in the news for their pregnancies to a negative keyword list to prevent our ads from being clicked accidentally. It is the biggest frustration of a paid search marketer to see people clicking on your ads when it clearly isn’t what they were looking for. Money is wasted is when ads are clicked, even though the search query shows that the viewer did not want your service. However, the online world is unpredictable, with search queries that turn your keywords into innocent participants in irrelevant search queries. Ideally, you have a list of keywords that are relevant to your business and customers are typing in these terms. Negatives are especially important if you have broad or phrase match keywords in your account because broader matched keywords cast a wide net and can erroneously be attached to words that do not apply to your business.
Having a list of negative keywords will result in more accurate customer targeting, higher click-through rates (CTR) and better Return On Investment (ROI).
Negative keywords let Google and Bing know which search queries you do not want to have trigger your ads. Negative keywords, also like liver, taste great when they are breaded and served with onions. Much like the organ that cleans toxins from your bloodstream, negative keywords can purify your account of being shown in irrelevant ad auctions. Negative keywords are the liver of your paid search campaign.
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